Source: Blic | Monday, 03.09.2018.| 08:44
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Italian Food to invest EU 10 mil in fruit processing factory construction – Employment for more than 50 people

Illustration (Photo: kaband/
One of the most well-known companies for fruit processing – Italian Food, is planning to invest EUR 10 mil in the construction of its factory for fruit juices, fruit purees and concentrates production in Priboj, daily Blic reports.

In that way fruit growers from this part of Serbia will solve their product placement issues, which so far has largely depended on the conditions and prices set by the few cooling plant owners. The Minister of Agriculture Branislav Nedimovic announced this investment to the fruit growers from Priboj, Prijepolje and the near-by towns on Friday 31.

Blic source from the Government of Serbia claims that all the details of the Italian investment in Serbian agriculture have been sorted out after year-long negotiations. They announced that the foundation stone for the factory would be laid soon.

– This is an incredibly important investment for the fruit growers from this part of Serbia since we are talking about a company which is dong business in Europe, Asia and America, that includes many top-tier companies such as Nestle. They will buy out raspberries, forest fruit, apples, plums, cherries, apricots, peaches, strawberries, pears, and other fruit from our growers and process it. That means the growers would ensure placement for their products and the added benefit is the employment of more than 50 people in the factory, says Blic source.

The Ministry of Agriculture has indirectly confirmed Blic's findings.

– The factory for processing fruit into purees, juices and concentrates will be built near Priboj and the details surrounding the investment will be revealed soon. We are talking about the extremely credible Italian investor with a network of companies across continents. It is very important for Serbian fruit growers and their product placement as well as the state, the Ministry said.

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