KIODA planning expansion in Europe – Asian retail chain seeking franchise partners in the region
KIODA has been operating since 2015, when the first conceptual store under this brand opened in Malaysia. The network has grown to include 50 units, with outlets in 13 countries, mostly in Asia (Malaysia, Vietnam, Singapore, Kazakhstan, Nepal, India, Indonesia, the Philippines...).
KIODA stands out for its innovative, playful and attractive products. Various designer items are available, from toys and cosmetics to office stationery, and the common denominator is the imaginative, but simple, design. As Jason Tay, the director of franchise development at the company, says, the design is “written into the very name of the brand”, as “kio da” in fact means “cute”.
The offer is updated every three months with the implementation of up to 100 new products. This way, Tay emphasizes, the products are always current.
Entrepreneurs are offered individual franchises (the option of opening one store), and the advantage lies in the fact the the investment is lower than if they were to open a similar concept themselves, with all the logistics and supply chains. The average premises needed for this kind of a store amount to around 140 m2, and the costs of development and the equipping depend on the condition and the location of the premises. The franchiser estimates that, to start a business, not including the rent and the costs of interior design, an amount of 150,000 to 280,000 dollars is needed. This amount covers one-off license fees, the design, the equipment, the IT system, training, first supplies...
– We will be fully dedicated to cooperating with franchisees. This, of course, doesn't only entail the regular supply of goods, but also help in choosing the location and equipping the premises. In fact, we will be there for them throughout the cooperation period. They can count on our support in terms of training, marketing and operations – Tay says.
– This means that people without any experience in this field can also be our partners. The only thing we ask is for them to be energetic, dedicated and ready to work and build their position in the local market. They will sometimes be required to make quick decisions. On the other hand, we are open for communication and we encourage our partners to send us their opinions and propositions. The point of franchising is in sharing experiences and creating value for both sides – Tay says.
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