Svetoslav Atanasov new CEO of Coca-Cola HBC Serbia and Montenegro

Svetoslav Atanasov has been appointed CEO of Coca-Cola HBC Serbia and Montenegro. He arrives to this position from the position of the CEO of Coca-Cola HBC Bulgaria, to which he was appointed in 2014.

As the company announced, he started his career at the company in 1999, as part of an internship program, and soon got a job as a member of the marketing team. Beginning with 2006, he held several key positions in the sectors of sale and marketing, and from 2010 he was also in charge of key clients. Atanasov was soon after appointed sales manager for the entire territory and became CEO for Bulgaria after three years.

– The opportunity to lead the most successful team within the Coca-Cola HBC Group is a remarkable honor and I am especially happy to join them in the year which marks half a century of business operations in Serbia. I am certain that in this anniversary year we will set together new foundations for growth in the next 50 years. It is a huge challenge for me, but considering the strength and commitment of the team in Serbia and Montenegro developed by Aleksandar Ruzevic, I believe in joint successes and sustainable growth of the company – said Atanasov.

After three years at the helm of Coca-Cola HBC Serbia, during which he achieved remarkable business results, they remind, Ruzevic continues his career at Coca-Cola HBC Russia. As the newly appointed CEO in the biggest market within the Coca-Cola HBC Group, which covers over 140 million citizens, Ruzevic will lead a team of 10,000 with his expertise and know-how.

Coca-Cola Hellenic bottling company-Srbija d.o.o. Beograd

Svetoslav Atanasov

Coca Cola HBC Bulgaria

Aleksadar Ruzevic

new CEO of Coca Cola HBC Serbia and Montenegro