Source: eKapija | Wednesday, 20.06.2018.| 11:51
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Superbrands awards handed out – eKapija among winners of prestigious acknowledgment

Ivana Bezarevic, Executive Editor at eKapija, receiving the Superbrands award (Photo: Ivana Bezarević)
The prestigious Superbrands awards were handed out last night for the fourth time in Belgrade, and eKapija was one of the 236 companies to receive the status of a Serbian Superbrand 2017-18.

Our portal also supported the organization of the event of TGI Group International, as a media partner of the project.

The awards were handed out in 35 categories to companies which operate in line with top global standards and are socially responsible. In the selection process, 2,600 companies from Serbia were considered, and the laureates were picked by combining the votes of the Expert Council for Superbrands and the votes cast through a public survey.

The chairman of the Expert Council of Superbrands Serbia, Toplica Spasojevic, explained that the Superbrands program existed in 90 countries across the globe and the it aimed for an analytical approach to brand analysis in national markets.

– The superbrand status is a reliable indicator to consumers – Spasojevic emphasized and pointed out that the award criteria were based on the brand's long-term consistency and reliability, recognition and standing, as well as corporate responsibility.

Symeon Tsomokos, President of Superbrands Serbia, pointed out that brands weren't just the awarded companies, but people behind them, as success can only be achieved through team work of managers and employees.

This year's recipients and their respective categories are: Mona (clothes), Nike (footwear), Zlatara Andrejevic (jewelry and watches), Nivea (cosmetics and toiletry), Zlatiborac (food), Kovacevic winery's Aurelius (wines), Gorki List (alcoholic drinks), Lav (beer), Knjaz Milos (hot and cold drinks), Marlboro (tobacco products), Moja Kravica Imlek (dairy and ice cream), Smoki Soko Stark (salty snacks), Plazma Bambi (confectionery products), Belgrade restaurant Madera (bars and restaurants), Aspirin (pharmaceutical products), Ariel (home cleaning products), Mercedes Benz (automobiles), AD Aerodrom Nikola Tesla (transport), Blic (publishing and printed media), RTS (electronic media and internet), Lilly Drogerie (retailers and shopping centers), Banca Intesa (banking, finance and insurance), Deloitte Serbia (consulting services), Leo Burnett (business communications services), Kon Tiki travel (travel), Grand Hotel & Spa Kopaonik (hotels), Mother and Child Health Care Institute “Dr Vukan Cupic” (healthcare), Metalac Posudje (furniture and household equipment), Gorenje (house appliances), Microsoft (information and communications technologies), Telekom Srbija (telecommunications), Airport City Belgrade (construction and real estate), CRH Serbia (construction materials), NIS (energy), Belgrade Zoo (culture and events).

The Golden Superbrand status was won by Termovent, Mercedes Benz and Telekom Srbija.

Superbrands was created in 1994 in Great Britain. It is the leading world platform for the promotion of brands and is organized in 88 countries. With the reception of the Superbrands Serbia 2017-18 status, the awarded companies from Serbia have joined a large global Superbrands family.
TGI Group International Beograd Beograd
Mona d.o.o. Beograd
Zlatara Andrejević
Beiersdorf d.o.o. Beograd
Zlatiborac d.o.o. Beograd
Vinarija Kovačević doo Irig
Gorki list d.o.o. Beograd
Carlsberg Srbija Čelarevo
Knjaz Miloš a.d. Aranđelovac
Philip Morris services d.o.o. Beograd
Imlek a.d. Beograd
Atlantic Štark d.o.o. Beograd
KONCERN Bambi Požarevac
MADERA Beograd
A.D. Aerodrom Nikola Tesla Beograd
Ringier Axel Springer d.o.o. Beograd
Lilly Drogerie doo Beograd
Banca Intesa a.d. Beograd
Deloitte d.o.o. Beograd
MK Group d.o.o. Beograd
KonTiki Travel & Service d.o.o. Beograd
Institut za zdravstvenu zaštitu majke i deteta Srbije Dr Vukan Čupić Beograd
Metalac Posuđe Gornji Milanovac
Gorenje d.o.o. Beograd
Microsoft Srbija Beograd
Telekom Srbija a.d. Beograd
Airport City Beograd
CRH (Srbija) d.o.o. Popovac
NIS a.d. Novi Sad
Beo zoo vrt doo Beograd
Termovent Komerc d.o.o. Beograd
Star Import Beograd
TGI Group Internation
Symeon Tsomokos
Toplica Spasojevic
Zlatara Andrejevic
Aurelius wines
Kovacevic winery
Gorki List
Knjaz Milos
Philip Morris
Moja kravica Imlek
Soko Stark
Madera restaurant
Mercedes Benz
AD Aerodrom Nikola Tesla
Lily Drogerie
Banca Intesa
Deloitte Serbia
Leo Burnett
Kon Tiki Travel
Grand Hotel & Spa Kopaonik
MK Group
Mother and Child Health Care Institute Dr Vukan Cupic
Metalac posudje
Telekom Srbija
Airport City Belgrade
CRH Serbia
Belgrade Zoo
Mercedes Benz
Telekom Srbija
Superbrands award
Superbrands award ceremony
Superbrands 2018
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