Natural cosmetics from Belgrade conquering the globe – KOOZMETIK contracts export to France and Switzerland, US market to follow soon

Source: eKapija Sunday, 15.04.2018. 19:31
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(Photo: Marija Strajnić)
Hair, face and body care products made by the Belgrade-based company KOOZMETIK will soon become available in France and Switzerland. Their distributor in these markets will be the French company Greezli, with which they’ve recently signed an agreement on cooperation.

This local brand of handmade natural cosmetics, launched in 2015, is produced exclusively from natural ingredients, in small series, which enables them to always have fresh products and to harmonize the production with the sales. They are recognizable for their minimalist approach and a characteristic visual identity. In 2017, they made over 30,000 products and realized a profit of RSD 1 million, whereas the sales amounted to RSD 13 million.

After three years of successful operations in the Serbian market and the first official export to Montenegro, realized last year, the Belgrade-based company is ready to go a step further.

– This year, we are concentrating on expanding abroad. We’ve dedicated a lot of time to having the products certified for the EU and we plan to realize the export to foreign markets in the next few months – Daniela Stankovic, co-owner of KOOZMETIK, says for eKapija.

She explains that, after signing an agreement with Greezli, they also started negotiating about the export to Scandinavia and the USA.

According to her, the company also plans to develop new products – a luxury line, more products for men, as well as small, travel-friendly sets.

The offer currently features 23 products: hair, body and facial care, as well as special products, of which 3 new ones became available in the market in 2017.

– Our Tooth Drops have been formally patented at the Intellectual Property Office. The tooth drops are meant for general dental hygiene. They are fully natural and based on St John's wort oil, tea tree, mint and laurel. They are used to remove tooth discoloration as a consequence of consumption of food containing artificial coloring, drinks and nicotine, to maintain gum and mouth hygiene, and they are also effective in ameliorating the symptoms of aphthous formations. They are already available in all well-stocked pharmacies and drugstores throughout Serbia – our interviewee adds.

Daniela Stankovic receiving the plaque award as Aurea 2018 finalist from Zdravko Loncar, Executive Director of eKapijaDaniela Stankovic receiving the plaque award as Aurea 2018 finalist from Zdravko Loncar, Executive Director of eKapija
Thanks to its unique products, KOOZMETIK was this year’s finalist for the Aurea 2018 investment of the year award, handed out by eKapija.

– This award gives young companies additional motivation for development, care for socially responsible business and implementation of innovations. The nomination provided us with great satisfaction due to the fact that our work had been recognized and we also found it very inspirational to get to know other companies which contribute to the development of Serbian economy, which places us on a global map of innovative businesses – Daniela Stankovic says and points out that the company is constantly working on perfecting the production process and improving product and packaging quality.


This has led to the project RECYCLE POSITIVE ENERGY, which promotes healthy habits and a new, nature-inspired approach to life.

– This project has become the way we operate and approach things. We hope that our further expansion to foreign markets would contribute to our development as a company which takes care about every aspect of the production, the people who work with us, the partners we cooperate with, the environment and the nature, as well as end users with whom we recycle positive energy, spread the love and the values of a healthy lifestyle and habits. The emphasis is not just on business success and profit, but on creating a climate of satisfaction in business, which is manifested through quality and healthy natural products we make with our own hands – Daniela Stankovic concludes.

Let us remind that this brand of organic cosmetics was designed and launched by two friends, economist Jovana Antic and architect Daniela Stankovic. All KOOZMETIK products are made at their premises near the Skadarlija Green Market in Dorcol.

KOOZMETIK products are otherwise sold worldwide through the company's online shop. The first online order came from Japan, and they also get frequent orders from Australia, Canada, Sweden...

S.S.

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