The Swedish IKEA will open a show room in downtown Belgrade in early May, the company announced yesterday.
IKEA Izlog will be opened in the heart of the pedestrian zone, as part of the Department Store “Beograd” in the Kneza Mihaila Street, within a space of around 900 square meters.
By the end of July, IKEA will enable its visitors to get to know its products, test them, get advice, take part in interactive features and, if they want to, order products online.
– With this advanced concept of an IKEA show room, we want our visitors to be provided with a space where they can get inspired, try out the solutions we offer, get advice, have fun and find the best way to arrange their homes exactly as they want to – stated Ana Krnetic, Communications and Interior Design Manager at the IKEA Beograd Istok department store.
In addition to the solutions and inspiration for home design, IKEA Izlog will also make available expert advice, features for children and workshops where visitors will be provided with advice regarding various aspects of domestic living, the press release adds.