Still, he adds, this doesn't mean that such a business decision is a good one.
As he says, this kind of practice is not adequate, as a website can lead to a better positioning, but also attract a larger number of interested clients.
– Social networks are excellent for communication with the users and the promotion of the products, but your web page is still your main tool – Elesin says and reminds that a company can own its web page and its web domain, but not its social networks pages and profiles.
Everything published on social networks could disappear one day, he says, in which case the business might suffer greatly.
That purchasers, clients, users of services and products expect companies to have a digital presence is confirmed by the results of the said research, according to which the internet is the main channel for learning about a company and its business for an absolute majority of the surveyed subjects. On the other hand, as many as 86% of the companies invisible on the internet say that this aspect is simply not that important or necessary to them.
Online presence is important in the toy industry, according to Biljana Brankovic of archiPLAY
, which produces architectural-educational toys.
– If not for the internet, we wouldn't venture into this business, which requires detailed presentations of the products and their purpose to the clients – she says and adds that the internet provides a great potential for the development of the business, especially when it comes to specialized fields.
Single real-life contact in two years
That this is true is also confirmed by the example of the company Garden
, which grows and maintains plants, yards and gardens. As the owner Dragan Sajic says, “trade fairs are a thing of the past” and they attract nearly all their clients online now.
He cites a concrete example of Garden receiving an online inquest by a Swiss client interested in having landscaping work done on the yard of the house they own in Serbia.
After they downloaded the pertinent images from Google Maps, they created an animation of the proposed solution and presented it to the client on Skype. Not only did they contract the job, but they have been active in maintaining the said yard for two years now. In all this time, Sajic says, they've only had one eye-to-eye contact with the client.
– We've implemented a chat option on our website. We are often contacted by people with various questions and, being satisfied with our advice and suggestions, they become our clients, as a rule – Sajic adds.