Hrvatska Elektroprivreda (HEP) has entered the Serbian market, and, in addition to supplying the company Cimos, to which it is already delivering electrical energy, they will soon start supplying two local self-governments, Kraljevo and Valjevo
, with electricity. HEP plans to expand further in the Serbian market, first by supplying big clients, companies and industrial facilities, whereas, in the future, they might be selling electricity to households as well, Managing Director of HEP Opskrba
, Tina Jakasa, announces for eKapija.
The arrival of foreign companies to the electrical power market in Serbia was enabled on January 1, 2015, when the market was officially liberalized
. However, not a lot has been done so far, especially when it comes to supplying households with electricity. A total of 106 suppliers are currently present in the free market of electrical energy in Serbia, and EPS supplies 98% of the market of commercial buyers of electricity.
It took Croatia 10 years to develop a liberalized market of electrical energy. The process of liberalization, that is, of the opening of the market in this country, started in 2003 in institutional terms. The main requirement for the arrival of competition was only met in July 2013, when the price of electricity dropped in the wholesale market, making room for other electricity suppliers to arrive, Tina Jakasa says in her interview for our portal.eKapija: How many participants in the electrical energy market are there in Croatia?
– At the moment, 19 companies have a supply permit, and 5 suppliers actively take part in tenders. New suppliers are oriented towards the segments of the business sector and the public sector, and then to the citizens as well, offering electrical energy from door to door. One competitor has also started offering combined telecom and electrical power services.eKapija: Although the market is liberalized and features several players, HEP manages to keep an 85% share in it. How do you explain this?
– As the leader in the Croatian electricity market, HEP Opskrba (the supply company) was ready for the opening of the market, both in the segment of household service and when it comes to big clients from the business segment, which were offered products and services adapted to their needs and market conditions. In the business segment, we enabled clients to join together for the purpose of getting better terms of electricity supply through professional associations, such as the Croatian Chamber of Economy. We have certified electrical energy from hydropower plants and prepared a product called ZelEn – electricity fully produced from renewable sources. We have also made a step forward in the market by launching a chain of charging stations for electric cars of the Elen brand. Last year, we initiated a new loyalty program for entrepreneurs, which also includes energy efficiency services, provided by our sister-company HEP ESCO.