Germany's Phoenix Group opened a new logistics center in Simanovci on March 28.
The facility in the industrial zone, close to the airport and the main roads to Budapest, Sofia, Skopje and Zagreb, rounds up, together with those in Prague and Warsaw, the project called CEE Bridge which the company has developed to the end of raising efficiency and the quality of its services.
In the modern facility, which will also act as a customs warehouse, the 15 biggest European producers will store their products, but also conduct the entire goods manipulation process, thereby considerably improving the distribution of medical drugs to end users. In addition to these services, pharmaceutical producers are provided with product registration, development and implementation of marketing strategies, as well as intervention import of locally unregistered drugs.
The opening of the facility in Simanovci, the municipality of Pecinci, was attended by Oliver Windholz, CEO of Phoenix Group, Meho Mahmutovic, State Secretary at the Ministry of Health, Catrin Meike Czyganowski, head of the department of economy at the Embassy of Germany in Serbia, Marko Cadez, president of the Chamber of Commerce of Serbia, as well as Aleksandra Draskovic, director of the logistics center Phoenix Pharma, the company through which Phoenix Group operates in Serbia.
– Serbia is an important market for our company. Phoenix Pharma is a leader in your country's market, covering around 35% of the pharmaceutical market. The opening of this center is a new step for Phoenix Group and will act as a center for the whole region – Oliver Windholz, CEO of Phoenix Group, said at the opening of the facility in Simanovci.
Phoenix Group, which is active in 26 countries of Europe, expect the realization of this EUR 3 million project to lead to enhanced operations and cooperation with numerous partners, above all in the Western Balkans region. The distribution center in Simanovci will supply the markets in Bosnia and Herzegovina, Macedonia, Albania, Montenegro and Serbia, that is, a market of around 17 million people. Phoenix Group employs around 34,000 people and distributes 260 million medical drug packages to over 120 million clients throughout Europe.
– In the past two years, I've highlighted many times the importance of connecting small economies from the Balkans and our companies, the need to make joint ventures before both foreign investors and customers, the advantages of a stronger integration of our divided national markets and creating a unified market space in this part of Europe. By making the decision to establish a single logistics center for the Western Balkans, Phoenix Group has proven this in the best way possible – Marko Cadez, president of CCIS, said on the occasion.
Phoenix Pharma makes a million deliveries a year in this region and employs nearly 2,000 people (1,300 in Serbia alone). Its business activities are carried out through a network of 200 pharmacies of its own and 600 partner pharmacies. It has a total turnover of EUR 470 million.
The modern warehouse in Simanovci complies with all the requirements of the Good Distribution Practices (GDP). Its area amounts to 10,230 m2, of which 7,000 m2 is covered by modern storage space, which has a capacity of around 12,000 pellets, including 500 cold storage areas.
By opening a new logistics center, Phoenix will also be able to reduce the complexity of the international logistics process, thereby considerably reducing the expenditures through stock optimization.
– Germany is Serbia's key economic partner, and Phoenix' decision to open the regional distribution center here proves the significance of the cooperation between the economies of the two countries – said Catrin Meike Czyganowski, head of the department of economy at the Embassy of Germany in Serbia.
Phoenix Group, headquartered in Mannheim, is a leading European company, providing a unified and all-encompassing service to pharmaceutical producers, pharmacies and patients, featuring the entire supply chain.