Golden award for Serbian-Egyptian app at Dubai Lynx
The company won the award in the Media/Use of Social Platforms category, the press release by TailorMade Production says.
The creative idea is the work of FP7, which carries the McCann Erickson license for the Middle East, whereas the design and the production were in charge of TailorMade.
The campaign served to promote the music streaming app and was carried out for the Egyptian telecom operator Orange.
The promo app is interactive, and users can choose the music genre while watching a video.
– The challenge was to match the video to various musical themes and genres, in line with our partner's creative idea. That's what makes this app interesting and different. It's all perfectly synchronized, so that the dance fits with any song you might choose. We had experimented with lots of music styles, but in the end we decided to opt for local music. The campaign has gone viral and users have even created their own content based on the video and shared it on social networks – says Milos Tanasijevic, Digital Manager at TailorMade Production.
The website and the app have spread throughout social networks overnight, becoming one of the most interesting things to share. The Ghaneely app has had over 20 million views on social networks in several months.
Most Important News
06.04.2024. | Agriculture
Preconditions for Placement of Fresh Blueberries and Dried Plums in Chinese Market Secured
16.04.2024. | News
Jovan Ciric, Leasing Director Retail MPC Properties – MPC Echo symbolizes our desire for good ideas and innovative endeavors to spread freely and bring about positive changes
16.04.2024. | News
10.04.2024. | Finance, IT, Telecommunications, Tourism, Sports, Culture
Creative Industry – What This Serbian Economy Sector Worth EUR 2 Billion Encompasses
10.04.2024. | Finance, IT, Telecommunications, Tourism, Sports, Culture
19.04.2024. | News
Mali: Investment rating for Serbia next year
19.04.2024. | News
16.04.2024. | News
Economy Fair in Mostar opens – 26 companies from Serbia exhibiting
16.04.2024. | News
18.04.2024. | Energy
Signing of memorandum of understanding between relevant education and science institutions and government representatives regarding nuclear program proposed
18.04.2024. | Energy