The new production plant of the biggest British investor in Serbia, the British
American Tobacco (BAT), was ceremoniously opened today in Vranje by Prime
Minister Aleksandar Vučić.
By opening the EUR 5 million production plant, the company BAT increased its
capacities by 40% and became a CEFTA members countries’ production centre.
In addition to the Prime Minister the ceremonious event was also attended by
senior company representatives, Regional
Director for Western Europe Naresh Sethi, CEO of BAT Central Europe Richard Widmann, Regional Manager for Serbia and Montenegro Thanos Trimis, President of the Serbian
Chamber of Commerce Marko Čadež, and many other Serbian businessmen and
Following the successful privatization of one of the most reputable local
tobacco companies, British American Tobacco became one of the most important
foreign investors in Serbia.
Since the beginning of its operation on the local market the company paid over
a billion euros into the budget of the Republic of Serbia while its direct
investment amounted to over EUR 200 million of which EUR 120 million was invested
in the acquisition and modernization of the factory in Vranje.
BAT was founded in 1902, it is the world’s leading multinational tobacco
company with over 200 brands and it operates in practically all markets,
employing over 58,000 people.
In 2015 BAT sold 663 billion cigarettes made in 44 factories in 41 countries. Last
year it reported total revenue of GBP 41 billion of which almost GBP 30 billion
has been invested in budgets of governments worldwide, while the company’s
operating profit stands at GBP 4.5 billion.