This young marketing expert, Portuguese Ruben Pedrosa (22), in an interview for eKapija, explains retail concept which, according to him, is very popular in the west while in Serbia it has not been so exploited although according to some studies, is among five most promising trends.
- For consumers, "pop up" store concept means better and different shopping experience with more intensive marketing . Therefore, in the preparation of these shops a role of a designer is very important – a collocutor of eKapija says and adds this approach is excellent for seasonal events, such as New Year and holiday shopping and is very good for exploring new markets.
This way, consumers can be educated on products, innovations, product range, with minimal financial risk. Pedrosa says this can be a very good opportunity for online stores which would like to try out classical sales as well as for small and micro enterprises.
- Small “around the corner shops" slowly die out, this is how it is in Portugal and as I see in Belgrade as well. With the help of "pop up" stores this sector could come to life again!
Ruben Pedrosa believes Serbian market can accept this concept and that there is room for an innovative approach in retail because - "pop up stores can raise the level of the market and bring positive change”.
Portugal in Belgrade
After graduating from marketing, Pedrosa decided to use his skills in Serbia, primarily in the field of tourism, exploring possibilities for development of this industry and promotion of our country as a popular destination. Also, he is also considering import of olive oil and wine from Portugal and sees good perspective in footwear industry.
Portugal produces and exports a large quantity of shoes to Russia, and having
in mind uncertain market and current European Union sanctions, Pedrosa saw a
good business opportunity in establishing a company that would be majority Serbian
and thus use customs concessions for sale of goods . He says he has already been
in negotiations and expects soon concretization of the agreement and the
arrival of the Portuguese investors .