Badges, benches and candelabras in the spirit of Keizen - DIP livnica operates in line with Japanese skill principles

Source: eKapija Thursday, 04.06.2015. 14:43
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(Photo: dip.rs)
We see them every day – processed alloys of Novi Sad-based "DIP livnica" get the form of police and metal badges and other parts on bags and footwear. Novi Sad citizens can see them I parks since benches and candelabras made of aluminum alloys are also produced of raw materials of this company. "DIP livnica" has been operating for 21 years now, however, the market today looks pretty different compared to their beginnings.


- When we started, our alloys were made for local metal industry but unfortunately majority of plants stopped working – head of "DIP livnice" Branko Jovanovic, says for eKapija.

- Smaller local market directed us towards higher placement to foreign market so today we export over 90% produced alloy, mainly for car industry.


When it comes to countries they export to, there is Germany, Slovakia, Italy, Slovenia and Hungary. The list of their buyers of aluminum alloy, zinc, copper and bronze, there are still known names from Serbia or at least the ones which used to be considered giants so today, these alloys are bought mainly by forges which make castings for electric, textile, food and automotive industry as well as for ship building. Thus, "Zelezara Smederevo", "Livnica Kikinda", Indjija-based "Plamen", Aleksinac-based "Start", Kovacica-based "Roloplast", Uzice-based "Tekliv", "Uprim" and "Vaz" from Valjevo,"Eltex" Krusevac, "Termovent" from Backa Topola and "Rakicevic" from Preljina cooperate with "DIP livnica"

This Novi Sad-based forge went through Kaizen program, training in Japanese business skill organized by SIEPA for companies in Serbia. They say they learnt a lot from Susumu Kimura, retired head of one of Mitsubishi firms, starting from tools labeling and work space management through cost optimization and training of managers to motivate staff for creative participation in work through awards and suggestions. Jovanovic says Kaizen principles became a way of thinking of all people in forge and that they are applied today.


-The difference is visible, responsibility and discipline of all the staff who take an active part in completion of all work tasks, maintaining and obtaining best quality in mutual work increased – Jovanovic said.

-As a result, we are all employed and we all stood market turbulences easier as well as sudden gas price jump, metal price changes at the market and all oscillations in this business.


"DIP livnica" operates on 6.500 m2 and currently has 49 workers who annually produce approximately 5.000 tons of alloy and the list of their finished products comprises church bells as well. Production uses secondary raw materials of colored metals supplied from recycling centers through purchase on tenders, import or collectors-physical entities.


"DIP livnica" also has licenses for collection, treatment and transport of non-hazardous waste while they collect hazardous waste and sell it.

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