- Basement, i.e. mine, where all our wines are kept, dates from the Romanage. It was used throughout the centuries for different purposes and since2003, it has been opened for visitors who want to enjoy top taste of qualitywines of our vinery. At the depth of 15 meters, with natural temperature of 13 degrees,which does not change during the year, we nourish limited editions of wines inbarrels made of oak tree from the east Serbia which additionally supplementswines and provide them different touches and senses – our host starts the story.
As Vladimir Panajotovic reveals for eKapija, wines originate from top kindsof grape grown in the most famous wine regions in Serbia – from Smederevo, Erdevik, Velika Drenova to Banostorat Fruska gora. Vinery is located in Vozdovac but wines are kept in mine inSenjak. With the capacity of 30.000 liters,the Panajotovic basement is a small vinery.
Tradition from the Kingdom of Yugoslavia period
- Our roots in wine production date in 1927. Then, my grand grandfather,Tomislav Jeftic, set up the first family wine basement near Krusevac and wasone of the biggest Zupa wine growers. As a self-taught producer of "drinkof Goods", grandfather Toma was at the same time a true manager and a technologist.Producing 500.000 liters of wine, until the World War II broke out, our vinerywas a leader in production in former Kingdom of Yugoslavia– his grand grandson,Vladimir, BS in technology who runs the vinery today, is proudly speaking aboutit.
Viktor Panajotovic discovered inspiration in wine, returned to his roots andtransferred his own experience and traditional knowledge of his ancestors tohis son.
From "Knez" to "Seherezada"
Today, Vladimir Panajotovic, continues production of red, white and rosewines in line with recipe of his ancestors from the most quality grape kinds.The Panajotvic leave certain quantity of wine out of sale so interestingarchive wines, ten or more years old, can be found in the basement.
Currently, six kinds of wine are for sale – one of the rare Rieslings at ourmarket from 2007, "Knez", "rose" unique for being made ofcabernet sauvignon which can compete with any white or red wine, red dry wine"Lord" made of merlot grape from Smederevo region, red wine"Victor", red dry wine "Victor Barrique" and the basement special,"Seherezada".
As Panajotovic says, the most popular wine is Seherezada.
When asked which wine is the best, Vladimir Panajotivc says it is “the winewhich we like”.
Degustation with a delicious bite and tamburitza orchestra
Through authentic environment and unusual story about wine, short course onenjoying and regular wine degustation, the Panajotovice wine basement, as VladimirPanajotovic says, organizes three kinds of wine tours for visitors.
- During the tour, visitors taste all six wine kinds, with specialpresentation of every wine and entire story on mine history. The second kind ofa visit reveals sweet secrets of mixing food and wine. Food is specific forevery wine and then wines show its fullest taste. Tamburitza orchestra who givea special touch to this unusual event can join degustation – the collocutor ofour portal explains.
Communication with consumers
Wine visitors can purchase wines during the wine tour and the Panajotovicwines are available at Belgrade wine houses as well. As of August this year, there is an onlinesale option. Through wine ordering at internet shop, a buyergets the order tomorrow on home address.
The Panajotovic basement entrusted design and strategy of marketbreakthrough Fractal Dimension company which developed specific service forwineries called "MojeVino". The "MojeVino" service enablesa winery to set up direct communication with customers and vice versa and thebasis of the service is an innovative usage of QR codes which are at every winebottle and with whose scanning a consumer gets relevant information on winewhich he scanned, participating at the award competition at the same time.
Apart from advanced package at "MojeVino" service, web portal,e-mail marketing, presence at social networks such as Facebook and Foursquarewere introduced.