National Tourism Organization of Serbia (NTOS) was founded in 1994 by the Government of Serbia, according to the Law on Tourism. Its main activities are development, advancement and promotion of Serbian tourism product both on domestic and international market.
The main goals of NTOS tourism promotion on the international tourism market are:
orientation to international tourism market
positioning of Serbian tourism product
creating desirable new positive brand image of Serbia as a tourist destination
creating awareness on Serbian tourism product among the defined market segments
creating image of Serbia as a suitable area for foreign investment
efficient support to tourism industry in the sales of Serbian tourism product
volume increasing and structure improvement of tourist flows and consumption.