Atlantic Group and famous Austrian fruit juice and tea manufacturer Rauch have signed an agreement on distribution of the whole product portfolio of Rauch through all distribution channels in Croatia - it is announced on the website of the Croatian company.
In this way, Atlantic and Rauch have sealed their previous cooperation that included the distribution of Rauch's products to HoReCa (hotels, restaurants and coffee shops).
This agreement worth about HRK 36m (EUR 4.9m) opens a space for an additional joint expansion in all the distribution channels where Atlantic Group is present with its highly developed technologies from the domains of the management of key buyers, product categories and procurement chain, and trade marketing, which are continuously brought in accord with the market trends.
- We are very glad that this cooperation has been established between the two family companies from Austria and Croatia with a long joint history. We have found a compatible and reliable partner in Atlantic Group - Jurgen
Rauch, the owner and the chairman of the Management of Rauch, said at the signing ceremony.
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