Sex.com, often touted as one of the most valuable Internet domain names, is due to head to the auction block next week.
DOM Partners LLC, a New Jersey lender that backed a 2006 purchase of the domain name
for a reported $14 million (9.3 million pound), is foreclosing on the
Internet property, and is due to auction it on March 18 at New York law firm Windels Marx Lane & Mittendorf LLP, according to legal notices.
Bidding for the Internet property, the tumultuous past of which
includes several lawsuits and two books, is due to start at $1 million.
Three years ago, DOM Partners granted loan of 14m USD for purchase of the domain to Escom, and it now sells it because Escom, which bought the domain, was unable to repay the loan.
But if it is true that sex sells, sex.com may be the most valuable domain name in the world.
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