After three years of operations, company "Zlatibor voda" has managed to acquire the share of 2.6% in the water market in Serbia and rank seventh among over 30 companies that deal with production of mineral water.
This company produced 18m liters of non-carbonated water in 2008, and the plan was that the production in 2009 be increased by 10%, but it was maintained at the last year's level because of the crisis.
- Our plan is that we become one of the three leading companies on our fifth birthday, that is, the leader in the water market in Serbia on our tenth birthday - said Milomir Nastiæ, the Director General of company "Zlatibor voda".
Company "Zlatibor voda" bottles natural spring water, and Nastiæ says that the key advantage of this water over the competition is the fact that it contains 9.8% of naturally dissolved oxygen and very low percentage of sodium, which is especially suitable for sportsmen, pregnant women and children. Another great advantage lies in the fact that the factory is only 250 meters away from the spring.
The main markets for sale of this water are Belgrade, Vojvodina, Zlatibor, and about 5% of overall production is exported, mainly to the countries of the region - Montenegro, Bosnia and Herzegovina, Macedonia, Hungary, Bulgaria.
| 
| 
