(Future shopping complex "Brdo")
Lately,
the most often question is: Why to invest in Serbia? Even more frequent answer
is: Serbia
is the market with the greatest potentials in the region! If we take the
expected and confirmed projections of positive development of real estate
market in Serbia
in consideration, we can come to the conclusion that this question and the
expected answer represent a modest reflection of real expectations!
Over
the last few years, Serbia
registers average economic growth of 7%. High foreign currency reserves of
nearly 14 billion EUR guarantee stability of the national currency, while total
foreign debt does not exceed one third of the gross national product. With the
annual inflation of less than 10%, the real estate market in Serbia
represents the branch of economy with the best prospects. Growing purchase
power of population and comprehensive recovery of the economy daily increase
and dictate demand for each type of property.
This
information is best demonstrated by extreme lack of contemporary retail and
modernly designed urbanistic units where purchase and sale, that is, trading
activities, can be carried out. According to the reliable information, Belgrade alone lacked
about 800,000 square meters of various retail and shopping center space three
years ago. In the meantime, not more than 200,000 square meters of such space
have been developed, which confirms the “public secret“ that such projects in
Serbia, and not only in Belgrade, represent a viable business for future
investors.
(... next to Ibarska main route)
Belgrade, City of Future …
In
mid-2006, specialist magazine Foreign Direct Investment, published by grandiose
The Financial Times group, awarded a prestigious title of the City of future of
southeast Europe to Belgrade.
Belgrade lies
on two rivers and two corridors. It is the city with the centuries-old
tradition and culture and it now lies on the crossroads of corridors 10 and 7. The
city that represents the geographic center of the region with about 100m
citizens utilizes 7 transportation, road-railway-water routes. The title of the
City of future is justified by the fact that about 1,000 km of streets have
been reconstructed over the past four years and that some sections of the city
plumbing and sewerage have gone through radical changes. Also,
telecommunication system and capacities in the city have been drastically
refurbished and improved. With the completed bypass around the city and
construction of, at least, one bridge on the Sava and one bridge across the
Danube, Belgrade
will additionally justify the title of the most recommendable destination for
real estate investments, especially in the retail sector.
On
the other hand, the existing land-utilization plans have started to favor
development on previously inactive locations. The focus of development is being
gradually moved from New Belgrade and the area along the highway to the west to
the locations on southwest, south, southeast and east banks of the city.
The
area where the southwest approach to the city, also known as Ibarska main
route, intersects with the bypass in the vicinity of Orlovačka cloverleaf
interchange represents a real jewel of development of new urbanistic visions,
contents and quality.
Micro
Location
Borough
of Čukarica is one of 17 city boroughs and, according to the latest data, about
300,000 people live in this borough. Previous development land-utilization
plans for this territory mainly favored construction of dense and multistorey
buildings. Rare residential development was less favored. The existing network
of retail facilities was not in accord with such development, so that several
researches proved that this city area lacked modern retail space. It was also
noticed that the people who lived in that borough travelled 10 to 20 km to buy
family supplies. They even went shopping on the other side of the Danube, in Banat.
Therefore,
YU Kapital’s decision to first urbanistically organize about 100 ha of
unconditioned land with incomplete infrastructure is worth attention for
several reasons. First of all, that will be the territory whose contents,
function and purpose will be unique in and in the vicinity of Belgrade. Second of all, the area will be
divided into 17 urbanistic units, 15 of which will be at 3 to 5 ha, one at 7.5
ha and one at 13 ha. In that way, a brand new shopping destination, of which
working title is Shopping Complex “Brdo“, will be developed in a very short
time. Third of all, that will become a widely recognizable complex and the
symbol of southwest banks of Belgrade.
Functional
purpose of this project is obviously defined by the needs of an average citizen
of Belgrade and
his wish to buy everything he needs at one place. It should be expected that
one such complex, like anywhere else in the world, includes specialized retail
spaces where the buyers will be able to satisfy all their shopping needs
concerning furniture, textile, tools, etc. There will also be multiplex
cinemas, various laundries, fashion, footwear, food and fast food stores and
shops.
It
is necessary to point out that the concept of the project conceived in this way
is not new from the urbanistic viewpoint, but it has never been brought to
existence in Serbia.
What awakes certain optimism and additional trust is the fact that the need for
existence of one such complex has, obviously, been grasped along with the need
for its development on the city banks. Having in mind the scope of activities
related to introduction of infrastructure on that land, it is more than clear
that this project will be a success.
Having
in mind that this location gravitates towards the bypass and that the new Orlovačka
cloverleaf interchange will resolve most of the current traffic problems, the
investors can hope that the offered program and concept of this location will
attract big number of people from the other parts of the city who haven’t had
either will or desire to come to this neighborhood before. Therefore, this
“upper area“ of Čukarica will quickly grow into a new shopping node of Belgrade.
What
is YU Kapital?
YU
Kapital is a holding company that was founded in 2003. It is structured as a
team of exceptional professionals with great experience in field of
privatization, consulting, development and realization of theirs and other
investors’ ventures and projects related to real estates and investments in
general. Grasping the growing demands in the market of Serbia, they
focused and specialized in transforming fresh and modern ideas related to real
estate development in that market into effective projects whose accurate and
precise strategies guarantee unmatched success.
Real
estate market in Serbia
is the developing branch of economy. The business philosophy of YU Kapital is
based on collecting and selecting the right information at the right moment and
their timely exploitation. Potential clients are offered the whole variety of
professional services, which makes it possible for the clients on potential
projects to count on early discovery of hidden costs, improvement of
efficiency, minimization of operative costs and maximization of projected
returns.
Having
in mind the experience they gained all around Serbia, YU Kapital is a
recommendable partner for the investors and companies which require services
that include development of residential complexes, commercial and industrial
zones by means of choosing the best way for their exploitation. This company
also renders services of selection of possible improvements for the existing
potentials through comprehensive expert reports and analyses.
Main
Activities
YU Kapital provides full service and
necessary know-how through realization of specialist activities. Also, YU
Kapital has established a partnership with Adria Consulting where the latter
does the activities that include market research, appraisal and designing of
all types of technical feasibility studies. By the way, YU Kapital permanently
provides land in industrial and commercial zones for its own projects and the
projects of its clients. The initial focus on Belgrade and its surroundings has been expanded in the
meantime in order to include the interest in main industrial, economic and
social centers of Serbia,
such as Šabac, Niš and Kragujevac, where the selection of suitable micro locations
has been carried out carefully. Development of
sites for multipurpose (commercial-residential) projects on the central
locations in Belgrade
represents a special segment of operations of the company as a Holding. By
launching the new brand of retail spaces, YU Kapital develops them as the core
of activities of the entire Holding, from the idea to the full realization.
This company currently works on ten locations - five in Belgrade
and five all around Serbia.
In this segment, YU Kapital is open for any kind of partnership.
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