Healthy meal in a jar - Tegla's salads from Novi Sad want to go to Europe

(Photo: facebook/teglasbg)

The fact that a good idea is necessary to start business is proven with Tegla`s – concept bar where take-away food is served. To people from Novi sad, Ivana and Vladimir Elesin, news on the internet to “open their mind” how salads in a jar are "something crazy enough which does not exist at the market" was enough to create entire business concept of Tegla`s. A bit more than a year ago, they offered the first nine combinations of their salads while now they have 13 as well as pasta and recently they included sweet jars in their offer. In his interview for eKapija, Vladimir Elesin reveals why they picked jars.

- A jar for a number of reasons. The first one is because it is environmental package since it is glass, not plastics. The second one is that we tried to work on environmental awareness of our society that we opted to present our packaging as returnable and thus circle the story. Apart from that, a jar is a perfect packaging which is convenient for taking away, disposal at a fridge, etc. –Elesin explains.

Owner of this extraordinary bar says that they are no classical fast-food since they sell healthier food than what fast food is.

Only the best cakes deserve a jar

They started with 9 and now they have 13 salads and, since recently, sweet jars.

- In cooperation with our friends from Home Made, who make special edition of their sweets in jars for us, we offered 5 tastes well-known to sweets fans: Triokolore, Homeroche, French cream cake, Choco Cake and Miracle of Orange. They are tasteful and I am sure you will not be senseless – Elesin says smilingly.

Collocutor of eKapija says the election of salad is an individual thing but that most often people opt for the salad of the house- "Tegla’s Salad". He says their most common buyers are people who want to eat healthy and that they do not have time to commit to preparation of such food. People who want something different…In a word, everyone who wants something more.

Every 10th jar for dinar

Buyers are definitely happy with the fact that jars are returnable packaging and that for every 10 returned jars they get a salad which they chose for only a dinar.

When "Tegla`s" became a brand, the first franchise was opened in Belgrade. The interest for network expansion exists in other places as well.

As the owner of this unusual concept bar says, quantity of jars whose price ranges from 275 to 415 dinars which they sell at their facilities is now big enough that they can say they are a serious company which has a serious market.

The company which operates under the name Tegla’s now has more than 20 employees and with the expansion of business they are planning new hires. After a bit more than a year, Vladimir Elesin says they hope for the expansion of production and cooperation with even bigger partners.

Daliborka Simovic